WESTGATE CITY CENTER TO BE HOME TO LARGEST “MEDIA & SIGNAGE
DISTRICT” WEST OF TIMES SQUARE
Ellman, Clear Channel Form Partnership for Media Signage and Sponsorship
GLENDALE, AZ —Steve Ellman, Chairman and CEO of The Ellman Companies
and developer of the Westgate City Center in Glendale, Arizona, and Michael Forte,
President and CEO of Clear Channel Spectacolor, a division of Clear Channel Outdoor
announce a partnership to develop, market, and manage the “spectacular” media
and signage at Westgate.
The affiliation will result in the development of integrated media partnerships
with corporate marketers for the unique advertising opportunities available in
the entertainment, shopping, and dining core of Westgate City Center.
In Phase I of Westgate, there are over 30 media signs being developed, with sizes
up to 100’ in height. Many of the signs will be animated or electronic
billboards, creating a new level of excitement along with unprecedented branding
opportunities for advertisers within the project. These eight-story tall signs,
along with all ten buildings in Phase I, are currently under construction and
expected to be completed in the Fall of 2006.
“
The Westgate City Center is unlike any other project anywhere in North America,” said
Ellman. “The design and location of these spectacular signs will create
a ‘sense of place,’ an environment that will be unrivaled and truly
one-of-a-kind. In addition, with the ability for corporations to integrate their
products and services into the community itself, we are moving into a new world
of truly integrated marketing.”
When completed, the Westgate spectacular signage will represent the largest collective
grouping of media structures outside of Times Square in New York City, Clear
Channel Spectacolor’s signature trade area. At present, Clear Channel manages
more than 55% of the billboards and signage opportunities in Times Square.
“
Our role is to add to the excitement and energy of Westgate City Center while
allowing us to embed clients into a truly unique marketing environment in a burgeoning
marketplace, “said Michael Forte, President and CEO of Clear Channel Spectacolor. “Combining
the extraordinary signage opportunities with the ability to allow brands to achieve
an unprecedented level of integration will mark the first project of its kind
in the United States. Our Branded Cities business unit will be responsible for
the sales and development for the integrated opportunities.”
About Westgate City Center
The Westgate City Center (www.westgateaz.com) will become a super-regional destination,
projected to attract approximately 22 million visitors annually. Upon completion,
Westgate will include up to 6.5 million square feet of retail, entertainment,
restaurants, office, residential, and hotels, making Westgate one of the largest
commercial real estate developments in North America. Estimated cost for the
complete buildout of the Westgate City Center is approximately $850 million.
Anchoring the Westgate City Center is the Glendale Arena, a 17,799 seat multipurpose
arena that is home to the NHL's Phoenix Coyotes and the NLL's Arizona Sting,
the Arizona Cardinals' NFL stadium (under construction and slated to open in
Fall 2006), and a 320-room Renaissance Hotel with 80,000 sf convention center.
Phase I of the Westgate City Center (approximately 500,000 sf of retail and loft
office) is currently under construction, including a 4,000-seat 20-screen AMC
Multiplex Cinema, scheduled to open in the Fall of 2006.
About Clear Channel Outdoor
Clear Channel Outdoor, based in Phoenix Arizona, is the world’s largest
outdoor advertising company with over 870,000 displays in more than 50 countries
across 6 continents. In the United States, the company operates over 144,000
advertising displays and has a presence in 45 of the top 50 Designated Market
Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide.
Its Spectacolor (U.S.) and DEFI (international) divisions are the global market
leaders in spectacular sign displays, including in New York’s Times Square.
Adshel(TM) is the company's international street furniture division, which operates
over 3,500 municipal advertising contracts worldwide. More information may be
found by visiting www.clearchanneloutdoor.com
- END -
The Ellman Companies
Jeffrey Hecht
(602) 667-8003
Clear Channel Spectacolor
Michael Forte
(212) 221-3100
Photos of Spectacular Signage under construction at Westgate City Center
(photos taken May 4, 2006)
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